From Concert Tees to Couture: The Fashion Evolution of Kanye's Merch
Kanye West’s rise in fashion parallels his trajectory in music: disruptive, controversial, and undeniably influential. While many artists treat merchandise as a post-show souvenir, Kanye elevated the idea of merch into a fashion genre of its own—transforming the humble concert tee into a high-concept cultural artifact. From gritty tour shirts in the Yeezus era to the sleek,...
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