In the ever-evolving landscape of the music industry, where algorithms often dictate taste and virality trumps longevity, few leaders are as forward-thinking and artist-focused as Talya Elitzer. A seasoned music executive and co-founder of the full-stack music company Godmode, Elitzer has carved out a unique path—reimagining artist development, advocating for creator empowerment, and blending technology with artistry in transformative ways.
This is not just a story of another executive climbing the ranks. It's the story of a woman who's reshaping what it means to build and support a musical career in the 21st century.
🎵 The Early Days: A Foundation in A&R and Marketing
Before co-founding Godmode, Talya Elitzer spent years in the trenches of the traditional music industry. Her journey began in A&R (Artists and Repertoire) and marketing roles at Capitol Records, where she helped identify, sign, and support emerging artists. It was during these early years that she saw the potential of raw talent—but also the limitations of conventional industry structures.
Elitzer witnessed firsthand how major labels often prioritized quick wins over long-term growth, and how many artists were left without the creative or strategic support needed to thrive in the long run. These experiences would go on to fuel her desire to build a new kind of music company—one that put artists first.
Godmode: A New Era of Artist Empowerment
In 2017, Elitzer teamed up with producer, writer, and former music critic Nick Sylvester to co-found Godmode, a Los Angeles-based music company built on the principle of full-spectrum artist development.
But Godmode is not your typical label.
It’s a “full-stack” music company, meaning it combines music production, brand building, artist management, creative direction, marketing, and even proprietary technology—offering a one-stop-shop for modern artists who want more control over their careers.
Under Elitzer’s leadership, Godmode helps musicians from the ground up—collaborating on everything from songwriting and sound design to visual storytelling and business strategy.
Channel Tres: A Case Study in Elitzer’s Vision
One of the biggest success stories under Elitzer’s guidance is the genre-blending artist Channel Tres. Known for his unique fusion of house, funk, and rap, Channel Tres defies categorization—a characteristic that aligns perfectly with Godmode’s philosophy of embracing artistic originality.
Elitzer and the Godmode team didn’t try to mold Channel Tres into a chart-topping product. Instead, they amplified his identity, helped him craft a distinctive sound and brand, and guided him through a growth strategy rooted in authenticity.
The result? Channel Tres gained a global following, toured with big names like Robyn and Disclosure, and earned accolades from major outlets like Pitchfork, Rolling Stone, and The Fader.
Tech Meets Creativity: The Launch of Bounce
Beyond artist development, Elitzer is deeply involved in the intersection of music and technology. One of Godmode’s most groundbreaking contributions is Bounce, a software platform developed in-house to streamline the music production process.
Bounce allows artists, producers, and managers to share tracks, provide feedback, manage versions, and keep creative workflows moving seamlessly—all in one place. This kind of tool is a game-changer for an industry still reliant on clunky emails and zip files.
Elitzer’s belief is clear: technology should support and simplify the creative process, not hinder it. Bounce exemplifies her commitment to empowering creators with better tools to manage their art and business alike.
Redefining the Artist-Executive Relationship
Unlike many executives who operate behind the scenes, Talya Elitzer takes a collaborative and transparent approach with her artists. At Godmode, the relationship between company and artist is more of a partnership than a power dynamic.
Elitzer ensures that artists understand their rights, are educated about their business options, and have a voice in every major decision. It’s a model rooted in mutual trust—and it’s changing the way artists view the music industry.
Her approach reflects a larger cultural shift: artists today want ownership, autonomy, and alignment with the people helping guide their careers. And Talya Elitzer is at the forefront of making that a reality.
Diversity, Inclusion, and Representation
In a male-dominated industry, Elitzer is a powerful example of female leadership in music. She’s not only breaking glass ceilings—she’s building new rooms entirely.
Her work with a diverse roster of artists across genres and backgrounds speaks to her commitment to inclusion. Godmode isn’t about fitting into boxes—it’s about breaking them and making space for underrepresented voices to thrive.
Elitzer also uses her platform to advocate for gender equity in music tech, executive roles, and artist development structures. Her success is not just her own—it opens doors for many others coming up behind her.
The Business Mindset Behind Creative Growth
Elitzer understands that for artists to thrive, they need more than just creativity—they need a business mindset. That’s why Godmode focuses heavily on educating artists about entrepreneurship.
From revenue streams and brand deals to touring logistics and ownership rights, Godmode equips artists with the tools and knowledge to manage themselves like CEOs. It’s an approach that gives power back to the creators—and allows them to build careers that last.
In a world where trends fade fast, Elitzer’s focus on sustainability over sensation is a refreshing and necessary change.
What’s Next for Talya Elitzer?
As the music industry continues to evolve, Talya Elitzer remains at the cutting edge. With new artists, partnerships, and tech tools on the horizon, her influence is only growing.
Whether she’s advising on branding, shaping new artist strategies, or developing the next version of Bounce, Elitzer is always looking for ways to elevate the artist experience. And as more creatives seek independence and authenticity, her vision will undoubtedly help guide the future of music.
Conclusion
Talya Elitzer is more than a music executive—she’s a visionary. Her innovative work through Godmode is proving that with the right balance of creativity, strategy, and technology, artists can thrive on their own terms. Click Here