Varley is a contemporary fashion and activewear brand known for its seamless blend of performance and elegance. Founded in 2015 by Lara and Ben Mead, Varley has quickly carved out a unique niche by offering elevated workout gear that doubles as stylish everyday wear. With headquarters in both London and Los Angeles, the brand reflects a transatlantic blend of sophistication and laid-back cool.

Brand Philosophy

At its core, Varley is more than just activewear—it's a lifestyle. The brand is built around the idea of versatility and mindfulness, catering to modern women who value both function and form in their wardrobe. Whether it's for a yoga session, coffee run, or Zoom meeting, Varley's pieces are designed to move with you throughout your day.

Signature Style

Varley’s design language is clean, muted, and polished. Think neutral tones, tailored silhouettes, and textured fabrics that elevate basics to wardrobe staples. Their collections often include matching sets, ribbed leggings, soft layering pieces, and elevated outerwear, perfect for transitioning from studio to street.

Bestselling Pieces

Some of Varley's most popular items include:

  • Let's Move High Rise Leggings – Made from recycled materials with a second-skin feel.

  • Half-Zip Sweaters – Oversized knits like the Belfast or Davidson are cult favorites.

  • Sherpa Jackets – Ideal for layering and loved for their comfort-meets-chic aesthetic.

Quality and Comfort

Varley places a strong emphasis on fabric innovation. Their activewear often features moisture-wicking, quick-drying materials with four-way stretch. Meanwhile, their lifestyle pieces use cozy knits and plush textures to ensure maximum comfort without compromising on appearance.

Celebrity and Influencer Appeal

Varley has earned a spot in the wardrobes of countless influencers and celebrities. Its effortless yet put-together look has made it a go-to brand for off-duty models, fashion bloggers, and anyone seeking high-end athleisure that doesn't scream "gym clothes."

Sustainability Commitment

The brand is actively working towards greater sustainability. With increasing use of recycled materials, eco-conscious packaging, and responsible sourcing practices, Varley is taking steps to lessen its environmental footprint while continuing to deliver premium products.

Where to Buy

Varley is available through its official website and high-end retailers like Net-a-Porter, Selfridges, and Nordstrom. They frequently release seasonal collections, so fans of the brand often check back regularly for new arrivals.

Final Thoughts

Varley stands out in a saturated activewear market by focusing on more than just fitness—it's about living well and looking good while doing it. With its stylish yet functional approach, the brand continues to resonate with modern women looking to elevate their everyday wardrobe.